Takeda Pharmaceuticals U.S.A., Inc. will replace its current customer relationship management (CRM) system with cloud-based Veeva CRM and iRep for the Apple iPad. The company will launch the new system to its 1,800 field sales representatives and more than 200 managers. Veeva’s CRM solution includes a single, multichannel CRM system with features such as closed loop marketing designed to align Takeda’s primary care sales force under one system.   “Our sales representatives need a tightly integra...